Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...

Starbucks has updated its policies: Facilities now require a purchase, but customers drinking on-site get a free hot or cold ...

Starbucks CEO Brian Niccol can't get enough of the chain's ceramic mugs for in-store customers.He mentioned them thrice in a ...

Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.

Starbucks has been in the midst of a rebrand over the past year as the global coffee chain rolls out various changes to its stores and customer experience. The latest confirmed change might worry ...

Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...

Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...

Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...

CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Starbucks is scheduled to report earnings after Tuesday's close. Here's a closer look at what the Street expects from SBUX.

Starbucks will begin to "optimize" its menu offerings in Michigan in the coming months. The company said there will be a 30% ...