Amazon has launched a store where every product costs $20 or less in a bid to take on popular low-cost shopping apps like Temu and Shein. The new “Amazon Haul” service is available in the US via Amazon’s app or mobile website,

Amazon.com launched a low-cost ecommerce service called Amazon Haul for some customers in the United States giving them a selection of products at $20 or less, the online retailer said on Wednesday, as it looks to take on Chinese firms Shein and PDD Holdings' Temu.

Amazon has launched a new online service offering low-cost goods in the US which is set to challenge the likes of discount retailers Shein and Temu.

Products priced at US$20 or less, focuses on clothing, home goods, jewelry and electronics. Read more at straitstimes.com.

Amazon's new online discount service, Amazon Haul, has products priced at $25 or less. It's a move to offset shoppers' move to Temu and Shein.

Amazon's Haul feels like a cheaper, crummier version of the cheap and crummy Temu. That might change, but for now, I was disappointed.

Amazon announced this week in a blog post the launch of its shopping app and mobile website called “Amazon Haul” that will feature a variety of products.

Amazon has launched a new outlet called Haul which caps the price of products on sale at $20 (£15.79), in an effort to take on low-cost retailers Temu and Shein. The online shopping giant unveiled Haul as a mobile-only experience available in its Shopping app for US customers on Wednesday.

The new Amazon Haul storefront is expected to feature products under $10 and offer free delivery on orders over $25.

Amazon Haul was unveiled Wednesday in beta form, designed to compete with Chinese retailers Temu and Shein on sales of ultra-low price products.