YouTube TV Adds ESPN And NBC Sports As Ad Dollars Follow The Audience

YouTube TV expands its live sports lineup with ESPN Unlimited and a new NBCUniversal carriage deal. Marketers need to follow ...
The New York Times

YouTube TV launching lower-cost sports-only package of channels

Options for how to consume the NFL and other live sports are shifting in 2026. Kevin C. Cox / Getty Images YouTube TV announced the creation of a sports-focused monthly subscription plan that would ...
Sportcal on MSN

NBCU and YouTube in wide-ranging deal involving sport production

The NBC Sports broadcaster will act as the production partner for a range of "select premier live sporting events." ...
TV News Check on MSN

Sports Studio partners with TheSoul Group to bring free live sports to YouTube & social platforms

Sports Studio, an independently owned media company focused on free live sports, has partnered with TheSoul Group to distribute its live sports programming on YouTube and other social platforms. The ...
Yahoo! Sports

YouTube TV guide for sports fans: Plans, prices, channels, add-ons and free trial info

How you can keep up with every NFL game, from the season opener to the 2026 Super Bowl. Get 15% off NFHS Network subscription ahead of high school sports season Here's how our readership can receive ...
The New York Times

Can YouTube Handle Live Sports? The N.F.L. Is the Ultimate Test.

YouTube’s live broadcast on Friday night of the Kansas City Chiefs and Los Angeles Chargers game is set to be a major test of the platform’s programming ambitions. YouTube’s live broadcast on Friday ...