At its core, one of the biggest issues is the assumption that technology is a magic wand and that automating a process, no ...

While businesses have utilised data analytics for decades to shape their strategies and operations, the non-profit sector has ...

If marketers can’t prove impact, they can’t scale results. Yet attribution remains one of the most persistent challenges.

While businesses have utilised data analytics for decades to shape their strategies and operations, the non-profit sector has only recently started utilising the significant advantages that ...