The Lego x Crocs collaboration is expanding with new shoe styles and charm options, a month after the Lego Brick Clog sparked ...

I think we can all agree… We spend A LOT of time looking at screens in this day and age. Whether it’s for work or play, whether we’re young or old, whether we mean to or not, screens have just ...

Lego is by far the most valuable toy brand in the world, delighting young and old alike for generations. The brand's name is internationally renowned, but what does it mean? Given that the Lego Group ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. The 2025 LEGO Death Star is the biggest and most detailed Star Wars set ...

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader ...

Lego's 'Enterprise'-D set is great for 'Trek' fans—but it'd be even better if it heralded a whole line of 'Star Trek' models. Reading time 6 minutes After what’s felt like years of waiting, hoping, ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...

Star Wars fans and LEGO builders have a new reason to get excited: the LEGO Star Wars Grogu (Mandalorian Apprentice) set is officially available for preorder ahead of its April 26, 2026 release, ...