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Unilever has received a binding offer from JBS-owned Vivera to acquire its alt-meat unit The Vegetarian Butcher.

The Vegetarian Butcher sale comes as Unilever continues to undergo a major business shakeup to focus on its portfolio of 30 CPG ‘power brands’. Former CEO Schumacher had focused on the power brands ...

The divestiture comes as the CPG company prioritizes fewer, bigger brands to spur growth. It’s expected to divest its ice ...

“This divergence makes a sale of the brand the best option for both Unilever and The Vegetarian Butcher.” The divestment is part of Unilever’s strategy to sell off non-core assets to focus on its 30 ...

Also Read: Caution: Attacks on DEI in the US threaten to cement glass ceilings Unilever may have acquired B&J’s in 2000, but their value systems remained divergent. Brands mean different things ...

Unilever believes creator marketing will accelerate change in a competitive market. How will this increased investment ...

Unilever also owns personal hygiene brands like Dove soap and food brands like Hellmann’s mayonnaise. But the acrimony continued. In November, Ben & Jerry’s sued Unilever in federal court in ...

Ben & Jerry's says its CEO was unlawfully removed by its parent company, Unilever, in retaliation for the ice cream maker's ...