The campaign is a continuation of the OTA's "go to your happy price" brand platform, said Lesley Klein, senior vice president of strategy and brand marketing at Priceline (Priceline is part of Booking ...

Priceline today (March 10) launched a new campaign meant to inspire young travelers to quit “dreamscrolling ... a tie-up with actress Kaley Cuoco, who appears in ads as a whimsical travel guru to help ...