NÜTRL Vodka Seltzer recently announced its “Keep it Tasty,” campaign. Its first :15 TV and online spot, seen here, introduces its Lime flavor. The ad depicts young adults drinking NÜTRL in ...

Now, this citrus-forward flavor is rolling out in 4-packs to seltzer lovers nationwide. "Our mission has always been to create great-tasting seltzers made with real vodka and real fruit juice.

Known for making premiere whiskey, House of Suntory’s new Haku Vodka celebrates Japan's culture. It's made from 100 percent white rice. Up until a few years ago, most Americans would have been ...

Almost 40% of hard seltzer drinkers prefer lower-alcohol options of under 4% ABV, Kraft Heinz said, and the new Crystal Light Vodka Refreshers will have an ABV of 3.8%. Just like original Crystal ...

Suntory Global Spirits is a world leader in... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal ...