Publicis Media unveiled Women's Sports Connect, a new offering that has the large media agency buying positions in women's sports and creating content

Women’s Sports Connect provides cross-channel strategy for media investment, content creation, NIL deals and event activation.

It's called Women's Sports Connect (WSC) and creates opportunities across media, content, sponsorships, talent/NIL/influencer, and events. Strategy, consulting and measurement capabilities can also be accessed through the offering.