The best bass lure can spark heated debates among anglers. Some fishermen like spinnerbaits more than jerkbaits and others prefer topwater over soft plastics. In reality, it is difficult to say ...

The magic lies in the lure’s unique hexagonal metal lip that creates incredible flash and vibration, causing the rubber skirt tail and any soft-plastic trailer to shimmy wildly. Furthermore, a ...

Soft plastic baits are great for catching smallmouth, largemouth, and spotted bass. Many soft plastics can be fished weightless or rigged for other effective techniques. But the endless profiles ...

On the coast, soft plastic jerkbaits excel ... to fish longer without constantly changing baits. What’s better than a big bass blowing up your topwater plug? I’ll tell you what: a big snook ...