From topwaters to hard baits, soft plastics and swimbaits, this guide to seatrout lures is your arsenal to hunt speckled ...

We're proud to announce a brand new soft plastic, the eye DROPS! Great for tipping or using as is - get ready for some fantastic fishing! The Eye Drops are an artificial and scented round plastic ...

New to redfish? Learn proven baits, where to find reds, and tactical tips on retrieve speed, structure, and conditions to ...

If you stop and think about it, a bass lure is only a bass lure if you’re throwing it for bass. Take the same bait off the lake and chuck in the bay and suddenly it’s a redfish lure. Throw your ...

Redfish BayGOOD. 60 degrees. Redfish and drum have made a push shallow with the incoming tides and southeast winds. Still catching some redfish on dead shrimp, but start throwing cut ...

In-line spinners, spoons, and hardbaits get all the love in the trout game, and rightfully so. These lures have been punishing browns, rainbows, and brookies for many decades. As the old adage goes, ...

Bait finesse systems are all the rage on the freshwater scene, and now light baitcasting tackle is gaining fans in the salt.

An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits. Soft plastic lures are increasingly ...

Soft plastic baits are great for catching smallmouth, largemouth, and spotted bass. Many soft plastics can be fished weightless or rigged for other effective techniques. But the endless profiles, ...

Concern over the potential environmental health impacts of phthalates in soft plastic fishing lures among recreational anglers could create consumer demand for more informative labels or different ...