Marketing Dive7d
Hostess speaks the language of snacks with pun-heavy brand platform
The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to ...
Food Business News6d
J.M. Smucker uncorks first brand campaign for Hostess
ORRVILLE, OHIO — The J.M. Smucker Co. aims to energize its Sweet Baked Snacks business by launching its first brand marketing campaign for Hostess.
Green Market Report7d
Hostess puts 4/20 in play with first Smucker ad campaign
The J.M. Smucker Co. (NYSE: SJM) is running its first campaign for Hostess, the maker of Twinkies and Ding Dongs, aiming to ...