Forbes contributors publish independent expert analyses and insights. Jim Gorzelany is a veteran automotive journalist. Ensuring that tomorrow’s fleet of self-driving cars will, as promised by the ...

Even when algorithms are driving our cars, we still need to find a way to recreate the subtle interactions that keep us safe on the streets. When you’re standing on a street corner waiting to cross, ...

A forthcoming study looks at how consumers anthropomorphize products, endowing a car or a pair of shoes with human characteristics and personalities. The researchers find that people are more likely ...