Apple is reportedly developing a wall-mounted display designed to control smart home products directly within the household. The device, code-named J490, is expected to support video calls; manage smart home appliances,

The iPad-like device, which will reportedly be available as soon as next March, has a six-inch display with thick edges, a built-in camera, a rechargeable battery, and speakers, according to Gurman. The plan is to have Siri and Apple Intelligence voice control support as well.

That said, the native integration Apple would offer might be well worth it for many customers. Both of Amazon's smart camera brands — Blink and Ring — don't currently integrate with Apple HomeKit, and I think the launch of smart Apple cams could cause Blink and Ring sales to drop drastically, despite the potential price difference.