While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies. We examine how to maintain performance with the coming changes and updates ...

Image extensions have come and gone and come again. Google tested them in 2013, but they never got off the ground. Bing Ads brought its own version of image extensions out of beta just over a year ago ...

Soon, you’ll be able to set sitelink extensions at the account level in AdWords. Google announced the release of account-level sitelinks in a tweet on Tuesday. New account-level sitelinks save you ...

Felicia Coover calls Sitelink extensions one of the "easiest and best options" in Google AdWords to increase a Web site's click-through rate (CTR) because it helps searchers find the correct content ...

Google now lets advertisers specify, or nominate, the specific text they would like to appear for their sitelink descriptions. This allows advertisers to be specific about what text they would like to ...

Now that we are more than halfway through October, you should ideally be deep into planning your 2020 holiday advertising strategy—but don’t stress if you’re not. Delays occur, pandemics happen, and ...