Learn how connecting with prospects on social media can improve your lead-generation efforts.

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

Does your business spend too much or too little on sales and marketing? And is that money spent in the right places? To answer these questions, you need to know how much it costs to acquire and retain ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Adoption of generative AI is in the nascent stages. Sales and ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

Finally, one of the most powerful strategies is collaboration. Working with experienced book marketing professionals, like The Book Writing Group, allows authors to leverage expertise they might not ...

I wanted to combine two interesting topics that today have so much attention in tech companies, social selling and AI. Another reason is that I’ve always had a curiosity on how to do better social ...

Within our digital information explosion, how businesses connect with audiences has changed immensely. Traditional hard-sell and convince-oriented marketing just aren't as effective anymore. In ...

Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from ...

Once you know where to be, you need to figure out what to say. The old rule of thumb was 80% helpful content and 20% promotional. That still holds true. People are on social media to be entertained, ...

In today’s complex sales landscape, top teams turn insights into action, adapting to evolving buyer expectations. While many ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...