Even after a business identifies its target market, it may still need to promote and advertise its business to masses of people who are not interested in what it's selling. That's where marketing ...

To market a product effectively, a business must distinguish or differentiate that product in a marketplace by specifying the benefits a customer receives by using the product relative to the benefits ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

Forbes contributors publish independent expert analyses and insights. Isaac Mizrahi writes about multicultural marketing and business. March is National Disabilities Awareness Month, a celebration ...

Today’s HousingWire Daily features a crossover episode with RealTrends’ podcast RealTrending, which showcases the brightest minds in real estate and the housing market. In this episode, Steve Murray, ...

John Hayes is Director of Sales for Balyo USA and a widely-respected thought leader regarding automation in the materials-handling industry. When it comes to business development, market segmentation ...

Segmentation is immensely valuable. Behavioral targeting of ads is hot because—surprise, surprise—when you give people more relevant messaging and content, you get better results. A recent Merrill ...

LONDON--(BUSINESS WIRE)--Travel and business bags market research report provides detailed analysis on emerging market trends, regional outlook, competitive landscape, and a comprehensive analysis on ...

LONDON--(BUSINESS WIRE)--Exhibition organizing market research report provides detailed analysis on emerging market trends, regional outlook, competitive landscape, and a comprehensive analysis on ...

The market for law firms last year enjoyed the largest growth in demand since 2011, a report from Thomson Reuters said Tuesday, amplifying evidence that law firms, especially the largest, reached new ...