Search optimization now requires combining traditional SEO with AI-focused GEO and answer-driven AEO strategies AI search usage continues to grow, with 10% of US consumers currently using generative ...

Search engine optimization (SEO) has long been a crucial component of digital marketing strategies. But as technology has advanced and user behavior has changed, a new type of optimization has emerged ...

The way people search for information has changed, and business leaders need to move fast to keep up. Fewer potential clients are typing in keywords and clicking on links. Instead, they’re getting ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

Learn from four SEO experts about what impact user-facing AI features could have on SEO and how you can be prepared. This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert ...

SEO will never go extinct, but it is entering a new evolutionary phase. As generative AI search engines reshape how people discover information, the definition of SEO needs to include optimizing for ...

As AI-powered conversation engines like ChatGPT, Claude and Gemini rapidly change how audiences discover and consume information, organizations must adapt their content strategies to keep up. Adopting ...

Having an online presence is no longer an option; it’s a necessity. From small businesses to huge multinational companies, online visibility has a big impact on the success of a business. This is why ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...