Island Adventure introduced many folks to Sanrio characters they didn't even know existed. From Big Challenges to Wish Me ...

Most people have heard of the beloved main mascot of Sanrio, Hello Kitty. You’ve seen her adorable face in toy shops, on mugs ...

On the back, the bag also features the adorable Sanrio character's cute little swirly tail that looks like the character's namesake, a cinnamon roll. Sanrio also has some school backpacks for kids ...