Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem.

Salesforce prides itself on hiring based on the company's four main cultural tenets: trust, innovation, equality, and customer success. The biggest red flag in the recruitment process that ...

Analyst downgrades Salesforce to a sell rating due to slowing growth in key segments and AI posing a risk to revenue model.

Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce. The post What ...

Salesforce pricing starts at $25 per user, per month for its Sales Cloud and Service Cloud platforms, as well as the small business Starter Suite plan that offers marketing, sales, service ...

Salesforce stock (NYSE: CRM) is up over 10% in after-hours trading on December 3, 2024, after the company reported an upbeat quarter and outlook. It reported sales of $9.4 billion and adjusted ...

“We were able to build an activity scheduler that standardized the sales call process across all regions,” Mr. D’Adamo said. “Also, Salesforce allowed us to instantly push customer data to ...