B2B sales journeys are dynamic and complex, involving numerous stages, stakeholders, interactions, and variables. But B2B selling also is equal parts data science and relationship building. “The art ...

Marketers must avoid or remove sales pipeline challenges to optimize sales performance and revenue generation. These involve lead generation issues, conversion difficulties, sales cycle delays, and ...

Customer relationship management (CRM) and artificial intelligence (AI) have revolutionized the always-changing business technology landscape, and integrating AI into CRM systems can improve sales ...

Sales forecasting—estimating the future sales of products or services based on historical data, market trends and other relevant factors—is important for any organization. According to Aberdeen, 97% ...