The former Vice President and General Manager of Nike Pacific, Ashley Reade takes the reins at the iconic Australian surf ...

KMD Brands Limited has appointed Ashley Reade as chief executive officer of Rip Curl. He will also join the company’s executive team, reporting to Group CEO Brent Scrimshaw.

The brand’s parent company KMD Brands confirmed the news in a trading update to the Australian Stock Exchange, adding Reade ...

Despite boasting an impressive resume, Mr Reade said this was his crowning achievement. “Rip Curl is the ultimate surfing company, and joining this iconic brand as CEO is a career-defining momen ...