Cracker Barrel announced Tuesday that it is reversing its decision to replace its decades-old “Old Timer” logo after the rebrand provoked backlash on social media, caused its stock to tumble and drew ...

President Donald Trump on Thursday trolled Cracker Barrel over the controversial logo rebranding effort that it later reversed on social media. Trump posted a video on X of him and the "old timer" who ...

Cracker Barrel CBRL-1.52%decrease; red down pointing triangle said it is reverting to its “Old Timer” logo after a rebrand ignited a culture war. “We said we would listen, and we have. Our new logo is ...

Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...

By the end of August, Cracker Barrel had reversed course, announcing publicly that the company was ditching the rebrand. “We thank our guests for sharing your voices and love for Cracker Barrel. We ...

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week. By Hannah Ziegler Cracker Barrel announced on Tuesday that it would keep ...

Cracker Barrel said it’s scrapping a redesign of the folksy restaurant chain’s logo following a backlash over a “woke” rebranding campaign that was even joined by President Trump. “We thank our guests ...