A psychologist's argument about the logo color of McDonald's, a global fast food chain, has been raised. The McDonald's logo ...

When it comes to fast food restaurant logos, the colors red and yellow show up again and again, but why are those particular ...

When you combine red and yellow it's about speed, quickness. In, eat, and out again." Moreover, yellow is the most luminous colour on the spectrum and attracts instant attention - giving the logo ...