Images and video of the product shared on social media channels are still few and far between, but the stuff undeniably looks very runny, even on accounts run by fans. Critics who have said the $9 for 7.

Meghan Markle has officially launched her As Ever lifestyle brand and has been feverishly sharing posts from A-list friends who received curated boxes of her products online. After the small batch line sold out in less than an hour,