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On today’s Talk of the Town podcast, our guest is Dianne Wolthuizen of the Sheldon Community Ambulance Team (SCAT), who is ...
AM/FM radio still led ad-supported audio with 66%, but podcasts gained ground, rising to 19% driven by younger listener ...
That fan rate exceeds TikTok (34%), YouTube (33%), and cable TV (29%), reinforcing that podcast engagement is strongest among audiences already aligned with radio’s long-form, spoken-word strengths.
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