Programmatic advertising is an automated way of purchasing online ad impressions that uses algorithms and user data to accurately hit the target audience. In the conditions of fierce competition and ...

The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel ...

Integration with Amazon Publisher Direct, available on Amazon DSP expands the inventory available on LG Channels ...

Over the years, digital marketing has seen numerous revolutions. One of the most exciting shifts that have taken place ...

Streaming colossus Spotify has announced a proprietary programmatic ad exchange for buying and measuring advertising ...

Millions of dollars are spent optimising six-second social ads, ensuring programmatic banners are placed in brand-safe environments, and tweaking YouTube pre-rolls to capture just a few more seconds ...

The continued growth of programmatic advertising investment on CTV is undeniable, topping nearly $25B in the U.S. in 2024 with an expectation to reach almost $30B in 2025. The ability to gain ...