Programmatic advertising is an automated way of purchasing online ad impressions that uses algorithms and user data to accurately hit the target audience. In the conditions of fierce competition and ...

In today’s fast-paced digital marketing landscape, artificial intelligence (AI) is revolutionizing how advertisers opt ...

Publishers and advertisers are being offered a new way of properly spacing programmatic ads. ResponsiveAds has launched the Programmatic Fluid 250 AdFormat. This format goes beyond the standard ...

Live commerce is delivering thousands of hours of fully engaged, 100% leaned-in attention — and brands are barely noticing, ...

The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel ...

Over the years, digital marketing has seen numerous revolutions. One of the most exciting shifts that have taken place ...

ResponsiveAds new premium programmatic format, Programmatic Fluid™ 250, runs in existing 970x250, 300x250 ad slots. It "automagically" expands at a fixed height of 250px edge-to-edge fills white ...

among other changes to its advertising business, at an event in New York City on Thursday. Notably, the company introduced a new programmatic offering, the Spotify Ad Exchange (SAX), which allows ...

That’s the question the Tech Lab is aiming to answer with the release on Thursday of an open-source framework for server-side ad management. The solution, which the Tech Lab is calling a trusted ...

Streaming colossus Spotify has announced a proprietary programmatic ad exchange for buying and measuring advertising ...

including through programmatic guaranteed and private marketplace deals. In early tests of rewarded video ads, which are full-screen and run up to 30 seconds, Roblox saw between 80% and 90% video ...