Advertising serves to inform consumers about a product and persuade them to buy it. Though many consumer advocacy groups cry foul over marketing tactics such as targeting children, using excessively ...

The bigger the better may be a draw for a younger crowd when it comes to video screen advertising. But make it personal as well. In a recent Kantar Millward Brown study, the most positive advertising ...

I went into a pitch the other day, and the CEO of the company was wearing his grouch mask. By the time we walked into the room, he had endured two other pitches from direct response companies. He was ...

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