Viraaj is a spirited gamer, lifelong PlayStation main, huge petrolhead, but most importantly, a principled journalist. With experience at publications like FandomWire, HotCars, and DriveTribe, writing ...

Michael Flatt, the EMEA marketing director for Xbox, has admitted the format holder has to be “quite scrappy” in regards to its marketing investments, saying of rival Sony that “regrettably the ...

Jake is a writer from the United Kingdom. With a focus on first-person shooters, RPGs, and achievement hunting, writing about the gaming industry comes naturally and is a real point of pride. Outside ...

According to insider sources, Sony is reportedly preparing for an extensive marketing campaign for Grand Theft Auto VI. Growing speculation suggests that PlayStation has secured a major promotional ...

After nearly 20 years, electronics giant Sony is reportedly getting rid of PlayStation Network, but there's no need for gamers to panic about the change.

We now know when PlayStation’s marketing deal with Call of Duty will end. Marketing deals are a pretty important thing for platforms. Xbox and PlayStation invest a lot of money in its first-party ...

If a previous leak is to be believed, Sony and Microsoft may have spent hundreds and thousands of dollars on the ads depending on how long they were up for at the end of the day. A one-day booking ...

PlayStation‘s global marketing budget is apparently envied by Xbox‘s London-based executive, Michael Flatt. In a candid interview, Flatt — Xbox’s marketing director for Europe, Middle-East, and Africa ...