There’s blonde, and then there’s platinum ... IGK Hair Care. But let’s not pretend it’s easy. Achieving that perfect icy ...

In the clip shared on Instagram, the “Drunk In Love” singer smiled as she applied her Cécred Nourishing Hair Oil to her ...

For the coloring process, Chris turned to Schwarzkopf Professional products, including lightener BLONDME 9+—a go-to for big transformations, like taking G's natural dark blonde hair platinum.

Unlike platinum blonde, which strips almost all of the pigment out of the hair ... blonde highlights. Rosie Huntington-Whiteley’s subtle blonde balayage is perfect for any natural dark ash ...

Stranger Things” actress Millie Bobby Brown, 21, made a dramatic hair change, swapping her platinum locks for her original deep brunette shade. Quite the beauty risk-taker, the starlet debuted her ...

There’s blonde, and then there’s platinum blonde ... If you’re starting with dark hair, you’ll need multiple sessions (and yes, purple shampoo will become your new best friend).