PEST analysis assesses political, economic, social, and technological environments. It aids investors by illuminating risks and opportunities in a company's context. Unlike Porter's 5 Forces, PEST ...

Companies use several types of analyses as barometers of business health. Some reveal how the company can better utilize cash flow, while others show how the price of inputs may double in the coming ...

Economic factors, political factors, cultural factors, natural factors can all influence business decisions. If firms are able to plan for the changes that are coming in their business environment ...

Daniele Lima highlights how returning to SWOT and PEST analysis models can help businesses to adapt and ultimately survive a global health and economic crisis. The SWOT and PEST analysis are among the ...