It's no secret that companies use psychology to influence potential customers. This takes many forms. In Las Vegas, for example, casinos are intentionally designed to be disorienting, thereby subtly ...

If you’re anything like us, it seems that your stomach starts to grumble as soon as McDonald’s golden arches come into view. The reason behind that isn’t the mouthwatering taste of their delicious ...

You know it’s a “slow news day” when people start talking about color schemes for logos over just about anything else that’s going on in the gaming world. Yet, here we are. As we reported previously, ...

Color plays a powerful role in branding, marketing, and communication—and a logo is often where that power shows up first. Logo colors are more than design details. They’re strategic tools used to ...

Google may soon replace Gemini’s current two-tone color scheme with its trademark red, blue, green, and yellow colors. We recently gave you an early look at the updated Gemini overlay featuring Google ...