Nike tries to get back in the race as sneaker sales gather pace
As Nike tries to lift itself out of a sales slump with a new chief executive on Monday, the rest of the athletic footwear ...
Barcelona still at risk of financial meltdown despite signing record-shattering €1.7bn kit deal with Nike
Barca have struggled with finances in recent yearsHave extended kit deal with NikeWill not magically balance booksFollow GOAL ...
Warc2y
How Nike adapts ‘Just Do It’ to work across cultures
We focus on a contrast between the US and China to help explain what the codes mean at a general level. Then we look at how Nike (a characteristically US brand) has managed to align itself to UK, ...