Don't judge a shoe by its cover. Andrew Reynold's signature New Balance 933 is a performance model, through and through.

New Balance is dipping into its archive to bring back a rarely released sneaker with a devoted cult following. The New ...

In the spring, New Balance's sports equipment brand Brine ramped up awareness by leveraging a free giveaway of its popular Brine Shootout 2 gaming application (see story). As marketers shift more of ...

Last August, the fitness-tracking app partnered with marketing platform Kiip in an effort to monetize its loyal base of users in a way that coincides with its mission to promote healthy living (see ...

"New Balance has supported me since my junior tennis years and has been by my side for the biggest moments of my career," ...

When it did start selling sneakers, New Balance mostly chose not to rely on celebrity endorsements, as the brand wanted its sneaker to speak for itself. It went so far as to make its mantra ...