In the spring, New Balance's sports equipment brand Brine ramped up awareness by leveraging a free giveaway of its popular Brine Shootout 2 gaming application (see story). As marketers shift more of ...

Last August, the fitness-tracking app partnered with marketing platform Kiip in an effort to monetize its loyal base of users in a way that coincides with its mission to promote healthy living (see ...

"New Balance has supported me since my junior tennis years and has been by my side for the biggest moments of my career," ...