The new layout is designed to increase Netflix’s ability to tailor its suggestions to each viewer, make navigation easier and create a Netflix Hub, which will be personalized to each user, according to Netflix's publication,

You'll see fewer content choices overall on the main screen, but more details about each. That way, Netflix explains, you can better focus on what makes the show right for you.

Netflix is refreshing its TV interface and the changes might surprise you. Over the next few weeks and possibly months, viewers around the world will begin seeing a redesigned homepage on the Netflix TV app which puts more focus on discovery and recommendations.