Net Promoter Score (NPS) is a straightforward and effective method for businesses to identify promoters and detractors, providing a clear view of their performance from the customer’s perspective.

William Arruda covers personal branding, leadership, and careers. Net Promoter Score® is a tool that’s traditionally used to measure a company’s customer loyalty. It’s a two-question survey ...

Learn how data analytics is transforming industries by improving customer experiences, streamlining services, and informing ...

Net Promoter Scores (NPS) first became popularised in the 2000s. In a 2003 article in the Harvard Business Review titled "The One Number You Need to Grow", the scoring systems' founder, Frederick ...

Organizational success starts with being able to measure the right customer experience (CX) metrics. Identifying where and ...

The Net Promoter Score (NPS) is the most widely used measure of customer loyalty. More than two-thirds of Fortune 1000 firms report using it (Kaplan, 2016). At its core is a single loyalty question: ...

Google Cloud is introducing new incentives and rebates for partners — along with “net promoter” scores that assess their work with customers — to help improve partners’ profitability and ...