According to Bloomberg’s Mark Gurman, Apple is planning to release the “command center for the home” as early as March 2025, aiming to compete with Google’s Nest Hub and Amazon’s Echo Hub in the increasingly competitive smart home space.

Apple appears to be getting ready to tackle the home in a much more meaningful way. Earlier today, we saw a report that it may release a smart home security camera by 2026, and now it looks like its long-rumored interactive home hub could be just around the corner.

Apple is reportedly developing a wall-mounted display designed to control smart home products directly within the household. The device, code-named J490, is expected to support video calls; manage smart home appliances,

Apple Inc., aiming to catch up with rivals in the smart home market, is nearing the launch of a new product category: a wall-mounted display that can control appliances, handle videoconferencing, and use AI to navigate apps.