Business-to-business companies use a strategic narrative marketing approach because they want to lead markets, stand apart and say something compelling. Further, it is a proven method for defining an ...
In the months since the 2016 election there have been countless words written regarding influence, misinformation, the ever-present “fake news,” etc. One of the most fertile social media platforms for ...
As a graduating doctoral candidate, I find myself facing many transitions ahead. At times like these, we often use a book metaphor: The Stanford chapter is coming to a close, and a new chapter is ...
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