Along with his new album GNX, the US star has provided us with one of the biggest memes of ... the word “mustard” – just after the producer’s tag “Mustard on the beat, ho” is heard.

and ramps up the energy as the beat shifts. But what does "Mustard ... in Kendrick's song is now a viral meme. While Kendrick screams "Mustard!" to credit the producer who helped make "TV Off ...