The K-pop promotion playbook: It's not one-size-fits-all in digital era
Agency resources, group popularity and platform priorities drive subtle but significant differences When K-pop idols release ...
The Korea Herald20d
More Southeast Asians are debuting as K-pop idols. What’s driving this trend?
Once dominated by Thai idols, the scene is further expanding ... The trend became even more pronounced last year, with K-pop grabbing seven of the top 10 spots. Additionally, a joint study by ...