Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Many business owners are not aware of how diverse and flexible mobile marketing is. As someone who offers a range of mobile services, I notice that many potential clients think that mobile marketing ...

Opinions expressed by Digital Journal contributors are their own. With the average American checking their phone once every 12 minutes, it is easy to see why SMS marketing is one of the most popular ...

SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...

GenAI may have captured marketers' imaginations, but an equally impactful technology—Rich Communication Services (RCS)—is quietly transforming mobile messaging. RCS is set to dethrone Short Message ...

Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...