The matcha shortage, fueled by social media trends and compounded by many farmers retiring and young people not continuing ...

Discover why matcha offers far more than green tea, blending bold flavor, rich nutrients, and centuries of mindful tradition.

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

Matcha, the green tea made from the leaves of the Camellia sinensis plant and originally from Japan, was once only available in select speciality cafes and shops. Now, it's everywhere, loved by ...

The bright-green drink dominating social feeds today began with a very different brewing style—and a journey across cultures.

As tempting as your local coffee shop may be, with the right tools, you can save money and time by making matcha at home. Experts I spoke to agree that drinking it comes with plenty of health benefits ...

Whether you’re a long-time green tea fan or you simply can no longer avoid the hype—it’s understandable to be curious about the benefits of matcha tea, a tea variety that comes from the same leaves as ...