The tech behind ColdStart helped Bindr grow to 250,000 users in under three years. Now the spinout is more profitable than ...

Of course, even when there are similar apps, you can look at how to improve on them or offer extra benefits to make yours stand out. Knowing your customers and the industry are two major steps to ...

ADWEEK spoke to chief marketing officer and newly appointed president Jackie Jantos about the brand's strategy in an era of ...

pps, online markets, and in-person markets are connecting fishermen and customers.

Adobe on Tuesday said it is rolling out artificial intelligence "agents" that brands can use to help consumers navigate their ...

Over the last few years, app marketing has been driven by the measurement of downloads and installs. Initially, app marketers generated thousands, even millions of installs, and all was good in ...

The company said in a blog post in 2022 that about 60% of the app's US language learners were under 30. Duolingo's spunkiness isn't just a marketing ploy; it also drives user engagement.

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

As the future of marketing becomes more competitive with AI, marketers need to be able to glean data insights heavily. The ...

Yodel Mobile, the leading app marketing agency, has announced the appointment of Alexandra Stamp as Head of Marketing. Stamp, who joins as the first ...

Mobile Marketing Day was hosted by the Chicago Association of Direct Marketing. The event was co-sponsored by Microsoft, Sumotext and Mobile Marketer. App ecosystem Dictionary.com claims to have 70 ...