pps, online markets, and in-person markets are connecting fishermen and customers.

As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...

Of course, even when there are similar apps, you can look at how to improve on them or offer extra benefits to make yours stand out. Knowing your customers and the industry are two major steps to ...

ADWEEK spoke to chief marketing officer and newly appointed president Jackie Jantos about the brand's strategy in an era of ...

Over the last few years, app marketing has been driven by the measurement of downloads and installs. Initially, app marketers generated thousands, even millions of installs, and all was good in ...

Piling on platforms and tactics may be sabotaging your marketing. See why scaling back may be the smartest move yet. The post How more tools and tactics hurt marketing performance appeared first on ...

This is due to a few reasons, but it is mostly due to an apps ability to pull direct demographic and geo-location data. This means that the audience has more potential to be closely aligned to the ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

The company said in a blog post in 2022 that about 60% of the app's US language learners were under 30. Duolingo's spunkiness isn't just a marketing ploy; it also drives user engagement.

Yodel Mobile, the leading app marketing agency, has announced the appointment of Alexandra Stamp as Head of Marketing. Stamp, who joins as the first ...