A year in the making of a rookie’s first restaurant. By Priya Krishna Photographs and videos by Hiroko Masuike It’s the fantasy at the back of so many people’s minds, and maybe yours: Quit that boring ...

When you’re building a quick-service restaurant brand—or joining one as a franchisee—it’s easy to fall in love with the big picture: the mission, the menu, the brand story. Maybe you’ve already zeroed ...