You'd be forgiven for thinking that Madrí Excepcional beer is "as Spanish as it comes ... a Spanish brewery near Madrid. "Any qualms about authenticity have not hindered the remarkable rise ...
Madrí Excepcional: Madrí Manía – How a newcomer rewrote the rulebook of Mediterranean-style lagers
Madrí, a beer brand born from the partnership between Molson Coors and up-and-coming Spanish brewery La Sagra, increased conversation and sales by creating advertisements that championed the Spanish ...
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