Madrí Excepcional: Madrí Manía – How a newcomer rewrote the rulebook of Mediterranean-style lagers
Madrí, a beer brand born from the partnership between Molson Coors and up-and-coming Spanish brewery La Sagra, increased conversation and sales by creating advertisements that championed the Spanish ...
In fact, the beer is brewed around 2,000 miles north of Madrid in Tadcaster ... I’m not going on holiday to Spain this year, ...
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