You'd be forgiven for thinking that Madrí Excepcional beer is "as Spanish as it comes", said The Telegraph. Yet the beer is actually brewed in Tadcaster, Yorkshire, by Molson Coors, prompting ...
Madrí Excepcional: Madrí Manía – How a newcomer rewrote the rulebook of Mediterranean-style lagers
Madrí, a beer brand born from the partnership between Molson Coors and up-and-coming Spanish brewery La Sagra, increased conversation and sales by creating advertisements that championed the Spanish ...
Pick up a bottle of Madrí Excepcional and you would be forgiven for thinking that the beer inside is as Spanish ... the UK ...
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